The New Online Frontier in Marketing and Advertising

Online marketing is rapidly becoming the most dominant form of marketing around for the simple reason that it has the ability to accurately target the demographic that is right for your business. Other advertising mediums (such as television, newspaper, or even radio) offer a service that we often refer to as “Shotgun marketing”; you blast out as many ads as you can and hope that it gets in front of the right people. This a good way to waste your investment and your time.

Online marketing puts your product or business directly in front of the right people; the people who are already looking for it (and they are out there).

39% of search engine users believe that the companies whose websites are returned among the top search results are the leaders in their field.

- This statistic is courtesy of iprospect.com

62% of search users click a link on the first page of search results

-Statistic from Iprospect

75% of internet users have the intent to purchase when using search engines.

-Statistic from RedCroix

Particularly in an area like the Okanagan (see Vernon and Kelowna for more), online marketing gives local business owners a way to make contact with the large influx of visitors and new residents earlier in the buying cycle than they could achieve with local newspapers or radio ads. These potential clients are doing their research online (sometimes before they ever arrive in the area) and having your company in the right online locations is just as important as having a prime location for your office.

Contact us today and schedule a free consultation.